Normalized database
Units, projects, submarkets and periods under consistent definitions and quality controls.
Real estate intelligence that follows the market, not a snapshot
We integrate field data, official sources and development performance to detect shifts in supply, pricing, absorption and risk before they reach the cash flow.
Team experience since 2011Proprietary field researchMexico-wide assignments
A decision framework
What the analysis covers
Real estate business intelligence turns scattered observations into a comparable time series. A dashboard is useful only when each data point has a date, definition, source and update rule.
INMO1 designs indicators for both market and development: new competitors, price changes, inventory, sales, incentives, aging and share. Recurring analysis separates noise from a signal that requires action.
Competitive monitoring
Launches, withdrawals, pricing, incentives, inventory, sales and phases of relevant supply.
Actionable indicators
Absorption, months of supply, aging, market share, price gap and alerts.
Executive interpretation
What changed, why it matters, which assumption it affects and which decision should be revisited.
INMO1 · Method
How we work
Design
We agree on questions, indicators, sources, frequency and ownership.
Integrate
We combine fieldwork, public sources, commercial intelligence and internal data.
Control
We validate changes, exceptions and consistency before publishing an indicator.
Activate
We convert each update into a recommendation on pricing, product or pace.
Decision
A recommendation that can be defended
The scope may be quarterly market monitoring, an executive dashboard, recurring sales audits or a comparable-project platform for a portfolio.
Technology accelerates analysis, but the value lies in the definition, verification and real estate interpretation of each variable.
FAQ
Frequently asked questions
What is real estate business intelligence?
A continuous system for integrating, controlling and analyzing market and performance data to support recurring decisions.
Is it the same as real estate big data?
Not necessarily. Volume does not replace quality, context or definitions; a smaller verified database may be more useful.
How often is it updated?
It depends on the decision cycle: monthly for commercial performance, quarterly for market monitoring or event-based for acquisitions.
Can client data be included?
Yes. Sales, leads, cancellations, reservations and internal inventory can be compared with the market under agreed controls.
Do you provide dashboards?
When the scope requires it, yes; we also deliver databases, executive reports, alerts and interpretation sessions.
Discuss your real estate decision with INMO1
An initial session helps define the asset, question, geography, timing and the most efficient scope.
Book a consultation