Commercial performance
Net sales, cancellations, conversion, cycle length and progress against target.
Real estate commercial audits to recover sales pace and margin
We distinguish whether the issue lies in market, product, price, inventory, process or execution, then prioritize measurable corrective actions.
Team experience since 2011Proprietary field researchMexico-wide assignments
A decision framework
What the analysis covers
When a development misses its target pace, an across-the-board price cut can erode margin without addressing the cause. The audit benchmarks internal performance against the market and follows the entire route from lead to closing.
The analysis combines net sales, cancellations, inventory aging, incentives, visits, reservations, conversion, response times and competitor reactions. The objective is to find the primary constraint and order practical actions.
Inventory and pricing
Aging, slow-moving product, premiums, incentives and achieved prices.
Market and competition
Supply shifts, absorption, launches, promotions and relative position.
Recovery plan
Prioritized actions, owners, metrics, timing and continuation criteria.
INMO1 · Method
How we work
Rebuild the funnel
We standardize definitions and measure the actual path from inquiry to visit, reservation and closing.
Benchmark the market
We compare product, pricing, terms and pace against genuine competitors.
Find the constraint
We distinguish demand, supply, proposition, pricing, channel and execution issues.
Act and measure
We prioritize changes, define metrics and establish a follow-up review.
Decision
A recommendation that can be defended
The audit does not begin by blaming the sales team. It first tests whether the target was consistent with the market and whether product, price and commercial terms made it achievable.
Actions may include resegmentation, selective price adjustments, premiums, incentives, visible inventory, materials, follow-up and process changes; each action must have a verifiable metric.
FAQ
Frequently asked questions
When is a commercial audit appropriate?
When sales pace, conversion, inventory, achieved price or margin diverge from plan and the cause is unclear.
Do you need CRM access?
It is recommended for rebuilding the funnel, but scope can adapt to the quality and availability of information.
Do you interview the team?
Where it adds evidence, yes: management, sales, marketing, brokers and lead-response teams.
Is the answer always to cut prices?
No. We separate pricing, product, communication, process, channels, financing and market conditions first.
Can you measure the changes later?
Yes. Follow-up may include a second measurement against the agreed performance indicators.
Discuss your real estate decision with INMO1
An initial session helps define the asset, question, geography, timing and the most efficient scope.
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