Target segment
End-user or investor profile, purchasing power, motivations and relevant substitutes.
Real estate product definition grounded in measurable demand
We translate competition, sales, absorption and willingness to pay into a product program that design, finance and commercial teams can execute.
Team experience since 2011Proprietary field researchMexico-wide assignments
A decision framework
What the analysis covers
Product definition is not a matter of copying the fastest-selling development. It requires separating the effects of location, stage, price, inventory, financing and proposition while identifying demand that remains underserved.
INMO1 builds a decision matrix connecting market evidence with typologies, floor areas, bedrooms, amenities, parking, specifications, mix and phasing. Each recommendation remains traceable to its supporting evidence.
Development program
Typologies, floor areas, density, mix, unit types, amenities and parking.
Pricing architecture
Price by product, premiums, steps, incentives, deposits and commercial terms.
Phasing and absorption
Launch sequence, target pace, inventory by phase and release criteria.
INMO1 · Method
How we work
Read demand
We identify segments, purchase decisions and genuine price ceilings.
Compare supply
We normalize competitors and separate real availability from repeated listings.
Design scenarios
We test mix, floor areas, pricing and phasing against absorption and margin.
Define the program
We document the recommended configuration, assumptions and adjustment ranges.
Decision
A recommendation that can be defended
The program coordinates with design and finance but does not replace detailed design. Its role is to establish a market brief before changes become expensive.
It can also reconfigure an active development when inventory, velocity or achieved pricing show that the product has lost alignment with demand.
FAQ
Frequently asked questions
What does product definition deliver?
A recommendation covering segment, typologies, floor areas, mix, amenities, pricing, phasing and differentiation, with explicit assumptions.
Is a concept design required?
Not necessarily. The work is most useful before concept design, although we can also review an existing scheme.
Does it include price per square meter?
Yes, alongside total price, premiums, discounts, commercial terms and the relationship between floor area and ticket size.
Does it apply to multifamily and single-family housing?
Yes, and it also adapts to retail, office, hospitality, healthcare, industrial and mixed use.
Can it feed the financial model?
Yes. Mix, phases, pricing and absorption feed revenue, cost, cash-flow and sensitivity assumptions.
Discuss your real estate decision with INMO1
An initial session helps define the asset, question, geography, timing and the most efficient scope.
Book a consultation