Universe and date
Coverage, asset, segment, inclusion and exclusion criteria and fieldwork period.
Real estate market research methodology
We document how the market is defined, where each data point originates, how it is validated and which assumptions turn evidence into an auditable recommendation.
Team experience since 2011Proprietary field researchMexico-wide assignments
A decision framework
What the analysis covers
The quality of a study is not determined by the number of charts. It depends on whether the universe is relevant, the fieldwork date is visible, definitions are consistent and another reader can follow the route from evidence to conclusion.
INMO1 combines primary field research with official sources and proprietary historical records. Listing portals may help discover supply, but they do not replace verification of inventory, commercial terms, stage and comparability.
Traceable sources
Visits, calls, marketing material, public sources, planning rules and historical records.
Quality control
Duplicates, validity, units, currency, floor area, price, stage and consistency across periods.
Analytical criteria
Definitions, formulas, windows, assumptions, limitations and the relationship between metric and decision.
INMO1 · Method
How we work
Frame
We translate the client's need into questions, variables and decision criteria.
Collect
We gather primary evidence and document its source, date and owner.
Clean and normalize
We clean the database and make units, prices, areas and terms comparable.
Analyze and conclude
We calculate metrics, test hypotheses and issue a recommendation with clear limits.
Decision
A recommendation that can be defended
Each assignment defines its own scale and depth. A national study, a corridor and a single site require different universes, but they retain the same principles of traceability, consistency and decision usefulness.
When a variable cannot be verified, it is identified as an assumption or limitation. A defensible recommendation does not conceal uncertainty; it makes it visible and measures its effect.
FAQ
Frequently asked questions
How do you define the relevant market?
By substitutable demand, corridor, asset, segment, typology, floor area, ticket size, stage and other criteria relevant to the decision.
What does proprietary fieldwork mean?
INMO1 directly contacts or visits selected supply and records evidence for the research date rather than relying solely on aggregators.
How is absorption calculated?
Using net sales and inventory under consistent definitions and multiple time windows, while documenting changes in the universe.
How are missing data handled?
We seek an alternative source; if none exists, the assumption, range or limitation is disclosed and tested for sensitivity.
Does the client receive the methodology?
Yes. The deliverable documents date, coverage, sources, definitions and agreed assumptions so the analysis is auditable.
Discuss your real estate decision with INMO1
An initial session helps define the asset, question, geography, timing and the most efficient scope.
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