Competitive census
Location, stage, units, typologies, floor areas, amenities, inventory and commercial terms.
Real estate market studies built for the decision
We measure supply, demand, inventory, absorption, pricing and product through proprietary fieldwork to determine what the market can sell, how fast and under which conditions.
Team experience since 2011Proprietary field researchMexico-wide assignments
A decision framework
What the analysis covers
A real estate market study is not a collection of listings. It must distinguish advertised supply from genuinely available inventory, asking prices from achieved prices, and potential demand from effective demand.
INMO1 visits relevant competitors, verifies commercial terms and builds like-for-like comparables. We combine this evidence with demographics, employment, credit, planning and urban dynamics to recommend product, pricing and sales velocity.
Comparable pricing
Total and per-square-meter prices, discounts, incentives, payment plans and asking-to-achieved gap.
Absorption and inventory
Net sales, three absorption windows, months of supply and the pace required by the development.
Product recommendation
Target segment, mix, floor areas, pricing, phasing, differentiation and execution risks.
INMO1 · Method
How we work
Define
We establish the relevant market by submarket, product, price and genuine substitutes.
Collect
We visit projects and verify inventory, sales, pricing and commercial terms.
Analyze
We normalize comparables and measure supply, demand, absorption and opportunities.
Resolve
We translate findings into product, pricing and strategic recommendations.
Decision
A recommendation that can be defended
The scope is adapted to the asset class: single-family, multifamily, serviced land, retail, industrial, office, healthcare, hospitality or mixed use.
It can also provide independent support for a credit committee, investment fund, family office or landowner evaluating alternatives.
FAQ
Frequently asked questions
What does a real estate market study include?
A competitive census, pricing, inventory, absorption, demand, urban context and a recommendation on product, price and strategy.
How is it different from an appraisal?
An appraisal estimates value; a market study evaluates competition, demand, velocity, product and commercial feasibility.
How long does it take?
Usually three to six weeks, depending on geography, asset class, fieldwork depth and number of scenarios.
Do you use listing portals?
They may provide an initial signal, but critical comparables are verified directly in the field and against the agreed sources.
Can it support financing?
Yes. We structure the analysis to document commercial assumptions, risks and sensitivity for credit or investment committees.
Discuss your real estate decision with INMO1
An initial session helps define the asset, question, geography, timing and the most efficient scope.
Book a consultation