Relevant market
We define competition by corridor, segment, typology, floor area and price range.

We support land, development and investment decisions through proprietary research across the metropolitan area and a market definition based on genuine competitors.
Querétaro is not a single real estate market. Santiago de Querétaro, Corregidora, El Marqués and Huimilpan contain corridors with different demand, pricing, product and sales velocity. City-wide averages can conceal both opportunities and excess inventory.
INMO1 treats Querétaro as its core market. Our work combines direct project surveys, historical series, public sources, planning rules and financial analysis to answer a specific decision rather than produce a generic city overview.
We define competition by corridor, segment, typology, floor area and price range.
We define mix, floor areas, amenities, premiums, launch pricing and escalation policy.
We measure sales and inventory across comparable windows to estimate pace and months of supply.
We integrate market evidence, planning, costs, cash flow, IRR, NPV, sensitivity and key risks.
We define the site, asset, stage and decision the engagement must support.
We verify projects, inventory, pricing, commercial terms and sales velocity.
We compare product, density, phases, pricing and absorption under scenarios.
We deliver an executive route and review it directly with the decision-making team.
The engagement may begin before a site is acquired, during design definition, before a credit committee or when an active development is not meeting its targets.
Local depth does not replace fieldwork. It improves the competitive set, identifies relevant evidence and detects changes before they appear in aggregated sources.
We cover the metropolitan area and the corridors relevant to each asset; boundaries follow genuine competition rather than municipal limits alone.
Yes. Single-family and multifamily housing, land, retail, office, industrial, healthcare, hospitality and mixed use.
No. We are market researchers and advisors, so our recommendation does not depend on a sales commission.
Yes. We can test use, planning, demand, competition and scenarios before capital is committed.
Yes. We document the universe, date, method, assumptions, scenarios and risks so the decision is auditable.
An initial session helps define the asset, question, geography, timing and the most efficient scope.
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