Census and cleaning
Projects, models, units, stage, availability and commercial terms verified in the field.
Real estate competitive analysis using genuine comparables
We build the competitive set that genuinely targets the same buyer and measure it with verified evidence rather than a collection of listings.
Team experience since 2011Proprietary field researchMexico-wide assignments
A decision framework
What the analysis covers
Two nearby developments do not always compete, while distant projects may be substitutes. The analysis must account for corridor, segment, ticket size, typology, floor area, stage, financing and proposition before comparing prices.
INMO1 surveys active supply, removes duplicates and normalizes differences that distort comparison. The result shows the development's position, market gaps and the variables that explain sales or stagnation.
Normalization
Total and per-square-meter price, floor area, equipment, amenities, parking and base date.
Performance
Inventory, sales, absorption, aging, cancellations and changes by time window.
Positioning
Strengths, gaps, saturation, product white space and likely competitive response.
INMO1 · Method
How we work
Define
We frame the market around genuine substitution rather than an arbitrary radius.
Verify
We contact or visit supply and record current availability and terms.
Normalize
We convert product and payment differences into decision-ready comparables.
Interpret
We explain position, opportunity, threats and product and pricing decisions.
Decision
A recommendation that can be defended
The analysis may stand alone or support a market study, product definition, feasibility assessment or commercial audit.
Beyond the current snapshot, historical series distinguish structural change from a temporary promotion or pre-sale spike.
FAQ
Frequently asked questions
What is a real estate comparable?
A development or product competing for similar demand that can be normalized by location, segment, floor area, price, stage and proposition.
Do you use listing portals?
They may help frame the universe, but critical availability and commercial terms are verified directly.
Do you compare asking and achieved prices?
Yes, where research can identify incentives, negotiation and effective commercial terms.
Do you measure absorption?
Yes. We compare sales and inventory across consistent windows to avoid conclusions based on a misleading average.
Can the market be monitored quarterly?
Yes. Periodic monitoring tracks new projects, price changes, inventory, pace and competitive response.
Discuss your real estate decision with INMO1
An initial session helps define the asset, question, geography, timing and the most efficient scope.
Book a consultation